I have a friend who, instead of using some of the advanced and efficient free cloud CRM systems out there, just adds all of his new connections onto LinkedIn. He now has over 1700 connections … and he barely seems to know who any of them are.
“It’s okay,” he tells me. “When I have company news or promotions, all 1700 followers receive my updates. So I don’t need to keep track. I move much faster like this anyway. They know their interests much better than I ever could, so I’m happy to keep sending every promotion and press release to everybody. It’s free to send everything out, so why not?”
Oh, there are so many reasons why not – especially when great free cloud CRM software can do the job much better.
Consider this: In any social media site, updates appear and disappear from a scrolling newsfeed in a few short moments. And if he instead sends direct e-mails to all of his contacts, then they’re likely to start unfollowing him, because 80% of what he e-mails them isn’t what they are specifically interested in, and they don’t want the spam.
But perhaps most importantly, it means he loses the personal touch. As any salesman will tell you, it makes a world of difference to know just the right words to use with each client or lead. To remember their name. Their spouse’s name. Their company and its goal. Their difficulties. Their specific requirements. If you treat each customer like they’re “just another customer”, they’ll just treat your company like it’s “just another company”.
In essence, my friend has just discovered the ability to send mass e-mails, and he thinks that’s the future of business. Meanwhile, his competitors, who use modern contact management software, are stealing away his customers by treating them like real people.
I do understand my friend, however, and I do have sympathy for him. Nobody can memorize 1700 names, plus the names of everyone in their own company. But that’s why the most useful feature of computers is that they allow us to organize information well. A great free cloud CRM system like Zulu can help you add names to a clean database, categorize those names according to your relationship with them, and organize them so that you can keep track of their professional needs.
That’s how to win long-lasting relationships with your clients: Through personal service and satisfying interactions. And with the same system that your free cloud CRM software uses, you can instantly keep yourself up-to-date on your own company’s inventory, and generate clean invoices when you make a sale.
Zulu offers the power of a strong, free cloud CRM and ERP system, combined with all of the other applications I mentioned a moment ago, and it can help you get the most out of your business connections. It is an all-in-one CRM program optimized for use across Asia, and particularly Thailand, Malaysia, Singapore, Indonesia, the Philippines and Bangladesh. We also have countless users in Vietnam, Cambodia, Laos and even Myanmar. Sign up for a free trial today, and start managing your office right. You’ll never go back to doing business the old way, and your clients will thank you for it.