A friend told me last week that he had never heard of a cloud CRM system. I was visiting his office, as I do every three or four months, and he confessed to me that he couldn’t get accurate information about his own company more than a few times a year.
He didn’t want to go through an expensive audit, but the files from his bookkeeping department were too complicated and hard to read. On top of that, his salesmen often turned in their reports late, and none of them could give him a clear answer about the number of leads they had. They just pointed to a stack of business cards on their desks, and said that those were the clients they were aiming for.
I asked him about his office organization, and of course I recommended an all-in-one CRM. It was clear he wasn’t using cloud-based customer relationship management tools, and that he needed the clarity that they could provide, but he’s an older fellow and he just didn’t have any idea what I was talking about. He threw his hands up and said that he felt like he was stuck in a cloud already, because he couldn’t see anything around him.
I smiled and told him there was an easier way. By asking his staff to use a cloud CRM system, he could always keep up with what they were doing, how much progress they were making, which parts of his business were working, and which weren’t. And with an efficient sales team application, he could follow what his salesmen were doing, because everybody would be using the same connected system, and it would all be online.
He thought about that for a moment, and then told me he didn’t want to store his important company information on the internet. He was afraid of losing it. He wanted to keep it in the office, so he could always be in control of it.
It was an understandable instinct. So I said: Listen to what you’ve just told me about your company’s business situation. Do you feel like you’re in control of your data?
That was the moment for him. He knew that his current, old-fashioned office tools were supposed to hold up a mirror to his company, but that they were giving no light, and no reflection. I took that moment to explain why a strong sales and CRM application didn’t need to pose a security risk, because the servers at Zulu use some of the most advanced technology available to keep data safe.
“Yes,” he said, “I guess now I can see why – ” He stared at me for a moment, as he finally understood. “So this is that software project you’ve been working on for the past six years,” he said.
“Of course,” I said.
“I thought that you were … that you were making some kind of program for – I don’t know, for computer companies, I guess. I didn’t realize you were making it for normal people.”
“Actually,” I said, “normal people are pretty much our target market.”
Technology moves quickly in this world, and some of it – believe it or not – is actually good. If your company could benefit from a cleaner, faster, and easier way of managing the office, maybe it’s time you learned about cloud CRM systems too. We at Zulu offer a free, fully-functional trial period, and we’re sure you’ll fall in love with its simplicity and its power, like so many others already have in Thailand, Malaysia, the Philippines and in the rest of Southeast Asia, including customers in Laos, Cambodia, Myanmar and Indonesia. Take a test drive, and start enjoying the view from the cloud.